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For the past ten years, I have developed, implemented, and expanded community outreach programs in the higher education and nonprofit sectors. My ability to see the “big picture” has allowed me to identify opportunities for growth and plan marketing initiatives that engaged diverse audiences.
My main strengths include public speaking and building internal and external coalitions. A large part of my job includes public speaking, and in recent years, I have captured cost by using multimedia outlets to reduce the need for frequent travel. I take the time to understand the needs of various stakeholders and design regular communications and presentations to ensure public awareness remains a top priority. My average email marketing campaigns reach more than 15,000 people, but deliver personalized services when addressing individual concerns or troubleshooting issues.
Performance management is key, and I have strong program management skills to ensure all activities are operating on time and on budget. I believe I have a “growing hand” when it comes to program development and I produce quantifiable results.
Program Management • Community Outreach • Recruitment • Client Relations • Marketing Communications
• Leadership & Team Building • Performance Management • Corporate Presentations
Name Bomi Roberson, MS
Location Raleigh-Durham, North Carolina Area
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Duke University Academic Resource Center
The Duke University Academic Resource Center (ARC) provides variety of programs and services to support the academic work of all undergraduates at Duke University. I serve as one of Program Coordinators at the ARC and coordinate the SAGE (Science Advancement through Group Engagement) program.
As the SAGE Program Coordinator, my primary responsibilities include outreach strategy development, marketing design and administrative and logistic management for the SAGE Program. I also serve as support for the Peer Tutoring Program and assist with coordinating payroll, hiring and on-boarding for student employees.
January 2015 - Current
Duke University Talent Identification Program
In this role, I designed strategies and led outreach and marketing efforts for the Jack Kent Cooke Foundation Young Scholars Program and College Scholarship Program at the Duke University Talent Identification Program.
As the primary point of contact for both programs at Duke TIP, I maintained relationships with administrators, teachers, parents, and outreach specialists nationwide. In addition, I conducted regular in-person information sessions and led webinars to keep diverse audiences abreast of each program’s initiatives.I managed deliverables across a 16-state region, including budgeting, financial reporting, performance management, and client relations.
The program achieved record growth. Within five years, the number of eligible applicants increased by 400 percent through consistent contact with schools, tighter pre-qualifying criteria, and regular communications to families.
August 2006 - Current
Bachelor of Arts in Communication Studies
1999 - 2003
Master of Science in Communication Studies
2010 - 2011
My most fortified skills are in elocution, building internal and external coalitions, and developing strategies and processes that streamline workflow and promote efficiency and productivity. Most recently, I collaborated with a team member to improve the payroll approval process for over 100 student employees. We were able to increase the approval process efficiency by 30 percent once the new process was implemented. In addition, Presentation management is important to me. I represent both myself and the organization in the highest level of professionalism in appearance, communication and demeanor. In my previous role as a Jack Kent Cooke Foundation Outreach Specialist, I increased the scholarship program application pool by over 400 percent within five years by incorporating one-on-one or conference workshops, webinar presentations, and in-person communication with other ‘tried and true’ outreach strategies.
I am Teresa (from Barcelona-Spain) and I wanted to thank you for this evening's meeting in the International House. I liked your energy and enthusiasm! I really enjoyed your exhibition of the topic
Bomi is very professional and is naturally gifted in working with people. She is creative and takes initiative in bringing new thoughts to the table of ideas. She is efficient and organized with the ability to set priorities so her work gets done on time.
Bomi handles multiple tasks, projects and deadlines with ease. She is well liked and well respected by her team, others within the organization and outside stakeholders and contacts
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